REED & ASSOCIATES, INC.

FEE ONLY ADVISORY SERVICES

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PLANNING FOR FINANCIAL FREEDOM SINCE 1977
WHY WORK WITH US?
There are two things that need to be managed in a client's life to help them to become a successful investor:

♦     Investments/Strategies (account for approximately 10% of the portfolio's return*)
             ◊     Investment Selection
♦     Behavior
             ◊     Asset Allocation Strategy (accounts for close to 90% of the portfolio's return*)
             ◊     Comfort Level (Risk Tolerance)
      
       *Source: 1995 Brinson/Hood/Beebower Study
Why Work With Us?

A Managed Account is one way to have your money managed by an investment advisor while helping to reduce common investor mistakes.

          ◊     Managed Accounts were only available to large investors and are now available to investors with $50,000 or more
          ◊     Investment funds and securities are selected based on the client's objectives, time horizon, and risk tolerance


Why do clients need a financial advisor?

♦     Investors that don't have a financial advisor working with them may be buying high and selling low
♦     Between 1985 and 2004 the stock market (the S&P Index) averaged 13.2%*
♦     What did the average investor make?
          ◊     3.2%*
♦     The idea of working with an advisor is to get the client to focus on things they can control and not worry about the things they cannot change
          ◊     Things they can control (items they should react to)
               ♦     Investment Objectives, Time Horizon, Risk Tolerance    
          ◊     Things they cannot control (items they should not react to)
               ♦     What the market does in terms of performance and volatility
               ♦     Interest Rates
               ♦     Super Bowl winners and hem lines (ask us sometime)

       *Source: "Quantitative Analysis of Investment Behavior 2005," Dalbar, Inc. 2005

Working with a financial advisor can help keep clients invested, which does two things:

♦     Makes them follow a sound investment strategy
♦     Creates a long-term relationship with the advisor, which benefits everybody 


 










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Reed & Associates, Inc. 16935 W Bernardo Dr Ste 112 San Diego, CA 92127-1634
Phone: 858-673-0878 | Fax: 858-430-3883 | Email: info@reedwealth.com
CA Insurance License #0534132




Advisory services offered through Reed & Associates, Inc., a registered investment advisor.  Pension plan record keeping offered through other fine companies.

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